Eduardo is an audiovisual communicator. His expertise areas are TV management, Media and Marketing. He worked in corporate business marketing field  for 8 years leading Marketing Research, Sponsorships and Brand Management till he opened up his own entertainment company directing the Commercial & Marketing Strategies for 7 years and as Executive Producer on  more than 100 music concert TV shows  for Canal E!, Canal Sony and Univision and the film "For Those About to Rock premiered in SXSW.

In 2014 he founded his second content production agency working with clients as Discovery Channel, NBC, Logitech, HBO, Pronovias, Maluma, Levi's, Cerveza Indio, Red Cola, Perry Ellis,  and others.

Lalo joined Tantor Mexico in 2020 as Managing Partner to contribute with his knowledge as an entertainment industry expert to develop the administrative offices in the country.